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Search Engine Land

Engage with news and insights on Search Engine Optimization (SEO) & Pay-Per-Click (PPC) on Search Engine Land.

July 3, 2025  15:53:52
Inside Google Ads’ AI-powered Shopping ecosystem: Performance Max, AI Max and more
U.S. merchants no longer need to manually configure tax settings in Google Merchant Center, as the platform now automatically calculates tax based on shopper location.
July 3, 2025  13:00:00
How to stay grounded (and inspired) as AI changes search and SEO
Traffic's down. Clients are nervous. But SEO isn’t over – it’s just evolving. Here’s how to keep up without burning out.
July 3, 2025  12:00:00
How shifts in data privacy are forcing a return to marketing fundamentals
Search marketing built on deep user data is no longer sustainable. Here’s how to evolve before performance takes a hit.
July 3, 2025  00:06:07
The issue may result in slowness, errors and other problems within the Google Ads and Search Ads 360 consoles.
July 2, 2025  16:29:39
Google's latest proposal to EU regulators could reshape how search results are displayed, with potential ripple effects for advertisers across key verticals.
July 2, 2025  16:12:31
Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved targeting, attribution, and lead conversion tracking.
July 2, 2025  15:11:45
Top 5 Google Ads opportunities you might be missing
Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer comparisons and more informed campaign decisions.
July 2, 2025  13:00:00
Why your Google event post isn’t showing and how to fix it
GBP event posts for restaurants and bars can show in mobile search – but only if done right. Here’s how to meet Google’s criteria.
July 2, 2025  12:00:00
The best free tools every SEO should know about
Use these zero-cost SEO tools to tackle AI-driven SERPs, Core Web Vitals, content gaps, and more without blowing your budget.
July 1, 2025  17:55:16
Google Ads will require phone number verification for message assets starting August 1st, or those assets will be disapproved and won't serve.