Without a structured strategy, businesses risk lost opportunities and inefficiencies. A well-defined mapping system not only improves coverage but also drives smarter resource allocation so that every territory gets the attention it deserves. This results in higher sales efficiency and stronger customer relationships. Sales success is about working smart, and that’s why sales territory mapping […]

The post Your Complete Sales Territory Mapping Guide appeared first on Similarweb.

The pet care industry is moving fast, and so is consumer behavior across search, the digital shelf, and retail channels within the category. To stay competitive, ecommerce professionals need to spot the right trends and opportunities. Using Similarweb data, we’ve analyzed the latest shifts in pet food, supplements, and retail media. If you’re looking to […]

The post The Digital Trends Redefining the Pet Industry in 2025 appeared first on Similarweb.

You might already know that over 78% of startups fail in the first year because of mismanagement of funds, ineffective marketing, skewed product market fit, and superficial research. This statistic not only accounts for new businesses but also the ones backed by venture capital or institutional debt. You might also believe that in 2025, an […]

The post What is a go-to-market strategy? GTM Trends + Templates + Case Studies appeared first on Similarweb.

Ever been in a conversation where someone almost says, “Take my money!” but doesn’t? The trick isn’t waiting for them to spell it out. It’s recognizing the subtle cues that scream “I’m ready to buy!” before they do. In any competitive market, sales success hinges on identifying these signals. A raised eyebrow at a product’s […]

The post Buying Signals: The Most Important Types and How to Identify Them appeared first on Similarweb.

Tired of wrestling with product groupings that just don’t fit your ecommerce business strategy? Then you’ll be glad to hear Shopper Intelligence has introduced Custom Categories, a new way to create product groupings that reflect your business’s structure (not just Amazon’s). The result? Cleaner reporting. Sharper insights. Faster decisions. Plus, an analysis that aligns with […]

The post Custom Categories: Grouping and Analyzing Products the Easy Way appeared first on Similarweb.

Content marketing is rapidly evolving. In 2025, success hinges on hyper-personalization, AI-powered insights, and immersive experiences that captivate audiences. Consumer expectations are at an all-time high. They demand tailored content and meaningful interactions that feel custom-made for them. To stay ahead, you need to understand where content is headed. AI-driven strategies, dynamic storytelling, and interactive […]

The post 2025 Content Marketing Trends to Watch appeared first on Similarweb.

SDRs are drowning in leads. Web forms, events, partner referrals, cold lists, ads. you name it. But here’s the catch: not all leads are worth your time. And time, for any SDR, is the most valuable (and limited) resource. That’s where lead qualification steps in. We’ll walk you through the full lead qualification process: from […]

The post Lead Qualification Guide: Criteria, Steps & Tools appeared first on Similarweb.

At Similarweb, we believe data should be accessible, actionable, and integrated into your daily workflows. That’s why we’re excited to announce the brand-new Similarweb Google Sheets integration – a modern, no-code way to bring real-time digital intelligence directly into your spreadsheets. Whether you’re analyzing market trends, benchmarking competitors, or powering lead scoring models, this integration […]

The post Bring Digital Intelligence Into Your Daily Workflows with the Similarweb Google Sheets Integration appeared first on Similarweb.

YouTube got the most AI referrals in May. Amazon and The Guardian were winners in their categories. ChatGPT and other major AI platforms are sharing more of their traffic with other sites, incorporating search functionality that goes beyond providing summary answers and linking to their sources. For the first time, Similarweb is sharing a ranking […]

The post The Top 50 Sites Getting Traffic from AI Chatbots appeared first on Similarweb.

Launching a mobile app is just the first step. The real challenge is measuring its success. And by measurement, we’re including: Uncovering what drives engagement Understanding user behavior Tracking retention To be successful, developers and marketers need to go beyond surface-level metrics. Digging deeper into user behavior insights is now essential for building effective engagement […]

The post Top 15 Analytics Tools for Mobile Apps appeared first on Similarweb.

Gen AI is changing search. Until now, brands have been flying blind when it comes to understanding how they appear in AI-generated answers. That’s why we’re excited to launch Similarweb’s AI Brand Visibility Tool, so businesses can see where their brand shows up in Gen AI tools like ChatGPT, and how their presence compares to […]

The post Your Brand’s Visibility in Gen AI: Now You Can Measure It appeared first on Similarweb.

Remember when desktops ruled the internet? Those days are over. Smartphones and tablets have officially taken over, accounting for more than 60% of global web traffic according to SOAX. And guess what? Google noticed. Back in 2018, Google rolled out mobile-first indexing, a new update that flipped traditional web indexing on its head. Instead of […]

The post Mobile First Indexing: What Is It and Why Is It Important? appeared first on Similarweb.