Inspired by the season of renewal, we rolled out powerful new features in April so you can face today’s challenges with smarter, faster insights. From global tariffs to GenAI’s growing influence on consumer habits, these updates are designed to keep you one step ahead. We’ve also been busy unpacking these global market shifts in our […]

The post April’s Product Updates: With Spring Comes Smarter Data appeared first on Similarweb.

Customers are seeking brands they can trust, not just products. The right content connects, interacts, and builds loyalty. That’s why ecommerce content marketing serves as the growth engine for leading brands. When executed effectively, ecommerce content marketing boosts visibility, fosters trust, and converts casual browsers into loyal buyers. It’s about creating value. Brands proficient in […]

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Markets move fast, competitors launch, and channels change. Consumer behavior? That’s a whole different beast. There’s a need to track demand signals in real time, and in today’s competitive market, guesses get expensive. Your teams don’t need to wait for last quarter’s sales report. They should assess demand at the source: what buyers are searching, […]

The post How To Conduct Product Demand Analysis appeared first on Similarweb.

For most bloggers, the biggest battle isn’t just creating content, it’s getting noticed in a sea of endless information. With millions of posts published daily, simply pushing out updates isn’t enough. The solution? SEO tactics that actually move the needle. Ranking higher in search results drives organic traffic, brings in targeted readers, and gives you […]

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Keyword research takes time, and it’s easy to get stuck staring at the same obvious keywords everyone else is targeting. This is the reason that keyword research was one of the first fields that marketers adopted AI for. AI bots may not be connected to live search data, but they can still help the keyword […]

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AI is everywhere, and if you’ve spent any time exploring the space, you’ve probably heard two names more than most: Claude and ChatGPT. But what exactly sets them apart? Let’s dig into the main differences (and surprising overlaps) between Claude and ChatGPT. If you’re wondering what Claude can do that ChatGPT can’t—or vice versa—we’ve got […]

The post Claude vs. ChatGPT: Which AI Model Is Right for You? appeared first on Similarweb.

When everyone talks about the change in how people are searching, I had to look at the 2025 new search trends. Using the power of Similarweb’s super fresh keyword data, I checked for the most searched terms on Google in Q1 2025 for global, US and UK. These lists can help curious marketers like you […]

The post Most Searched Things on Google in 2025 appeared first on Similarweb.

The term ‘artificial intelligence (AI)’ can conjure up diverse images. Maybe you picture robots from sci-fi movies, or perhaps you think of chatbots you’ve interacted with online. But what if you’re a seasoned marketing professional who’s comfortable with tried-and-true methods? While sticking to what works is understandable, AI offers a treasure trove of innovative tools […]

The post AI Glossary Terms Every Fast-Paced Marketer Needs to Know appeared first on Similarweb.

Market presence is about how loud your brand’s voice is, and who’s listening. For marketing leaders, growth strategists, and research pros, it’s a must-know. Your market presence reflects how much influence you hold in your space. And when that presence is strong, three things happen: Your brand becomes more visible Your credibility grows Your competitors […]

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Social media has evolved far beyond likes and follows. In 2025, marketers are being asked tougher questions. What’s working? What’s not? And more importantly: how do we prove it? With a flood of platform analytics and third-party tools at your fingertips, you need to know which metrics actually matter. In this guide, we’ll break down […]

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Hi, I’m Daniel, a Product Marketing Manager here at Similarweb, and I have a really exciting announcement for ecommerce brands and retailers. Every week, we sit down with ecommerce leaders who share the same frustrations: “Shopper behavior is unpredictable,” “Market trends shift overnight,” and “Retail media costs are spiraling.” Lately, it’s gotten worse with tariffs […]

The post Ready to Conquer the Digital Shelf? Shopper Intelligence 2.0 Is Here appeared first on Similarweb.

B2B business is evolving at breakneck speed. Companies must go beyond the usual playbook. That means ditching outdated tactics in favor of strategies that adapt and deliver real value. Customers want insight, connection, and content that speaks directly to their needs. Traditional one-size-fits-all approaches? They no longer cut it. The brands that thrive are the […]

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