Site Kit by Google is a free WordPress plugin that connects your site to important tools like Analytics, Search Console, and Ads. After installing, it’s easy to verify your accounts, after which you see data in your dashboard. That data is nice to have, but it has limits, especially if you need detailed reports. What […]

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As AI-driven search engines rewrite the rules of content visibility, one thing is clear: optimization isn’t dead — it’s evolving. Large language models (LLMs) like ChatGPT, Google’s Gemini, and Perplexity AI don’t just retrieve web pages; they synthesize answers. And your content? It only gets included if it’s clear, relevant, and easy to extract. The […]

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We’re celebrating 15 years of Yoast, and we can’t celebrate without offering some SEO insights. So, here are 15 SEO essentials to focus on in this year and beyond. Whether you are a beginner or an SEO expert, these tips will help you focus on what’s important right now. In collaboration with our Principal SEO, […]

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If you optimize your articles for similar terms, your rankings might suffer from keyword or content cannibalization: you’ll be ‘devouring’ your chances to rank in Google! Especially when your site is growing, your content could start competing with itself. Here, we’ll explain why keyword and content cannibalism can harm SEO, how to recognize it, and […]

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On April 15th, 2025, ​WordPress 6.8 was released. This release, named Cecil, is aimed at bringing more control when it comes to the design of your website. It also comes with features that improve performance and enhance security for users and developers. Let’s dive into a few of the highlights in this latest release. The […]

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Do you need to create a 301 redirect in your WordPress site? You’ve come to the right place! We’ll show you how to set up 301 redirects using three methods. Do you know if you need to use a redirect or whether a 301 redirect is right? No worries, we’ll explain that, too. Redirects in […]

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You need compelling titles and meta descriptions to attract visitors from search results and encourage users to click. Manually writing these elements for every page can be quite challenging. Generative AI can streamline this process by automating it. However, you should check the AI-generated suggestions critically. This post will show various methods for generating effective […]

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There is so much you can do to optimize your online store, whether for users or Google. To help you cover all your bases, we’ve written this ecommerce SEO checklist. It doesn’t cover absolutely everything, but if you at least start by optimizing all the aspects in this post, you will definitely be doing a […]

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Are you tired of your social media efforts not achieving the results you hoped for? It might be time to scale up your social media optimization efforts. Your content might be good, but you could do various enhancements to make it stand out. For instance, your content needs proper metadata for X, Facebook, and the […]

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Writing quality content should be a key aspect of every SEO strategy. But when is your content considered good or high-quality? And does quality mean the same for your users as for Google? In this article, we’ll discuss creating content and how you can make sure it hits the mark. It will require some creative […]

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Ready to reach for the stars with your Shopify online store? This Shopify SEO ultimate guide will tell you what you need to do to get there.

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Bring your Shopify products to life in Google searches. Highlight product variants that shoppers care about—color, size, pattern, material and audience demography—and watch your clicks and sales soar. Why you and your customers will love it Here’s how to try it: To access the Yoast SEO for Shopify product variant schema, you just need to: […]

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Using transition words in your writing can help you enhance the readability of your content. They help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability checks in Yoast SEO provide feedback on your use of transition words. But what are transition words, and why are they so […]

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Do you have a website or are you thinking about creating one? And do you want to attract more people to your business? If the answer is yes, then there’s no doubt about it: SEO should be part of your marketing efforts. It’s a great way to build your brand and get people on your […]

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People are making more purchases online, whether from home on a laptop or on their mobile phone while on the go. In 2025, retail e-commerce sales are estimated to exceed 4.3 trillion U.S. dollars worldwide, and this number is expected to go up in the following years. Naturally, this rise in online shopping has come […]

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Shopify is one of the most impressive internet success stories. According to BuiltWith, the Canadian ecommerce giant now powers almost five million stores worldwide. Merchants choose it for its ease of use, robust features, scalability, and cost-effectiveness. Let’s go over the main reasons for choosing Shopify. What is Shopify and what does it do? Shopify […]

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As an agency owner, you need skills to write content that your clients and audiences will love. Luckily, you can learn how to do it with proper steps and helpful tools. Here, we’ll discuss how to plan, write, and optimize the content work for your clients. If you have your process down, you’ll easily create […]

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Getting our SEO plugin up and running should be quick and stress-free. That is why we are introducing a simpler installation flow that takes just a few clicks. If you have ever felt confused about installing plugins, this new option is here to help you. Get started with the Yoast SEO Free installation: Because everything […]

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SEO is, for a large part, all about getting the right content in front of the right audience. When you’ve been doing that for a while, there comes a time when you want to scale content production. Scaling content creation means you aim to make more content to reach new targets. While that’s a good […]

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An SEO audit is a health checkup of your site. It allows you to know what works and what does not, and it allows you to make improvements based on what you find. This can lead to improved performance — both on the search results pages and how visitors engage with your website. What is an SEO audit? […]

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