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Search Engine Journal Blog

Stay informed with the latest search news, guides, and SEO how-tos tailored for the SEO and marketing community on the Search Engine Journal Blog.

July 3, 2025  17:48:31

Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO now.

The post Are You Still Optimizing for Rankings? AI Search May Not Care. [Webinar] appeared first on Search Engine Journal.

July 3, 2025  12:30:32

Clicks are down. Impressions are up. Welcome to The Great Decoupling. Here's what that means for your brand visibility.

The post Explaining The Great Decoupling To C-Level appeared first on Search Engine Journal.

July 3, 2025  10:00:11

A practical list of reliable WordPress plugins every website owner should consider, from SEO to caching, security, backups, and more.

The post Essential WordPress Plugins Every Site Should Have appeared first on Search Engine Journal.

July 2, 2025  22:00:50

Want better B2B results? Combine traditional and digital marketing with AI, intent data intelligence, and geotargeting to enhance B2B buyer engagement.

The post 5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience appeared first on Search Engine Journal.

July 2, 2025  21:53:19

YouTube is updating its monetization policies to target mass-produced and repetitious content. Here's you need to know.

The post YouTube Targets Mass-Produced Content in Monetization Update appeared first on Search Engine Journal.

July 2, 2025  19:02:44

Cloudflare's new pay-per-crawl feature blocks AI crawlers and allows publishers to charge for access, sparking debate in the SEO industry over content visibility and monetization.

The post Cloudflare Sparks SEO Debate With New AI Crawler Payment System appeared first on Search Engine Journal.

July 2, 2025  14:51:33

YouTube is replacing the "returning viewers" metric with new viewer segments to help creators better understand long-term audience engagement.

The post YouTube Adds New Viewer Metrics To Track Audience Loyalty appeared first on Search Engine Journal.

July 2, 2025  11:30:48

Faulty conversion tracking can tank PPC campaigns. Here's how to fix the seven most common Google Ads tracking issues hurting your performance.

The post Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues appeared first on Search Engine Journal.

July 2, 2025  10:30:09

Get your on-demand webinar and learn how A.I. is already changing clicks, visibility, and content performance.

The post New Google AI Mode: Everything You Need To Know & What To Do Next appeared first on Search Engine Journal.

July 2, 2025  09:17:41

LLM tools appear to be gaining maturity, though there are differing views on what should be tracked..

The post LLM Visibility Tools: Do SEOs Agree On How To Use Them? appeared first on Search Engine Journal.

July 2, 2025  00:18:15

A study finds Google’s AI Mode returns different URLs 91% of the time for the same query, offering insight into how sources are chosen.

The post Study: Google AI Mode Shows 91% URL Change Across Repeat Searches appeared first on Search Engine Journal.

July 1, 2025  18:44:20

Google says core updates rely on long-term patterns, not recent link spam. Should you disavow? Here's what John Mueller told SEO professionals.

The post Google’s John Mueller: Core Updates Build On Long-Term Data appeared first on Search Engine Journal.

July 1, 2025  13:30:27

In this week's Growth Memo, Kevin Indig shows how to build a scalable keyword universe that adapts to AI-driven search intent and content priorities.

The post Keywords Are Dead, But The Keyword Universe Isn’t appeared first on Search Engine Journal.

July 1, 2025  12:00:43

You’ve got traffic but no checkout action. These CRO insights from Kevin Gibbons help you turn clicks into customers without overhauling your entire site.

The post Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions? appeared first on Search Engine Journal.

July 1, 2025  09:13:08

Google's trust ranking patent suggests that user behavior can influence how search results are ranked.

The post Google’s Trust Ranking Patent Shows How User Behavior Is A Signal appeared first on Search Engine Journal.

June 30, 2025  20:25:41

Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead.

The post Google: Many Top Sites Have Invalid HTML And Still Rank appeared first on Search Engine Journal.

June 30, 2025  17:05:04

Germany is pursuing a ban on DeepSeek due to alleged illegal transfers of user data to China.

The post DeepSeek App Faces Ban In Germany For Illegal Transfer Of User Data appeared first on Search Engine Journal.

June 30, 2025  14:51:03

Google’s June 2025 core update is now rolling out and may take up to three weeks to complete.

The post Google Rolls Out June 2025 Core Update appeared first on Search Engine Journal.

June 30, 2025  14:16:51

Google has launched a new integrated version of Search Console Insights, offering simplified performance data in the main dashboard.

The post Google Integrates Search Console Insights Into Main Platform appeared first on Search Engine Journal.

June 30, 2025  12:00:56

CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead.

The post The Strategy Gap: Social Video Is Not PPC Video appeared first on Search Engine Journal.