Amid the glitz of TV upfront presentations, advertising executives take the stage to talk about things like new audience targeting capabilities or to ballyhoo new ad measurement partnerships. How, though, are we supposed to focus on brand lift statistics when we can all hear Lady Gaga belting a vocal warmup offstage?

The post Hey, TV Upfronts: You Don’t Have To Apologize For Using Ad Tech Jargon appeared first on AdExchanger.

GroupM is restructuring, as AI looms over the business model of agency holding companies, and one-click campaign planning comes for agency jobs.

The post The AI Imperative Behind GroupM’s “Restructuring” appeared first on AdExchanger.

The fight against made-for-advertising (MFA) sites continues. And supply-side platform Equativ has finally had enough. In 2023, Equativ blocked MFA from all of its private marketplace deals. Now it’s taking the next step and blocking MFA content from all exchange activity, including open exchange. Equativ determines which sites are MFA-qualifying via a list maintained and […]

The post MFA Might Finally Be On Its Way Out, As Supply – And Demand – Decline appeared first on AdExchanger.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

The post Comic: Sphere Of Influence appeared first on AdExchanger.

Walmart is loving its ad business more every day; AI agents are coming to destroy everything; YouTube is trying to win over brands.

The post Walmart Delivers On Ads; Your Own Personal Shoppers appeared first on AdExchanger.

At long last the most prominent GDPR case targeting the legal standing of the IAB Europe’s Transparency & Consent Framework (TCF) has been settled. A Belgian appeals court has ruled on how ad tech vendors, publishers and advertisers can continue to use programmatic advertising in Europe. “Well, here we are,” IAB Europe CEO Towney Feehan […]

The post The Legality Of RTB In Europe Has Been Settled, And Nobody’s A Winner appeared first on AdExchanger.

Cara Pratt, long-time Kroger ad sales leader and perhaps the most recognizable name in retail media, is taking the helm as president of retail and media at Circana. If you don’t recognize that company name, don’t fret. Most people, consumers and even brand marketers, wouldn’t know Circana, though the company plays a critical role in […]

The post Longtime Kroger Ad Sales Leader Cara Pratt On Her New Role At Circana appeared first on AdExchanger.

The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Also, what even is the open web, and do consumers care about the definition? This is the sort of inside baseball stuff that ad tech CEOs and founders somehow still continue to debate when […]

The post Why It Might Be Time To Rebrand The Open Web appeared first on AdExchanger.

The last thing most marketers want to think about right now is politics. However, in today’s media environment, where attention is fragmented and trust is fragile, they can learn a great deal from how political advertisers operate. Political campaigns have mastered persuasion, precision and performance under pressure. They have to move people who are skeptical, […]

The post What Political Campaigns Can Teach Brands After Google’s Latest Cookie Reversal appeared first on AdExchanger.

No Fix For Brokers Earlier this week, the Consumer Financial Protection Bureau (CFPB) abandoned plans to introduce a new rule limiting a data broker’s ability to sell the sensitive information of Americans, Wired reports. The proposed rule would have allowed regulators to police financial data brokers under the Fair Credit Reporting Act (FCRA), one of […]

The post Trump’s CFPB Declines To Fight Credit Data Brokers; AI Scams Are Taking Over appeared first on AdExchanger.