Why PR pros should be measuring more than numbers. Historically, PR success has been determined by metrics such as media coverage, impressions and engagement rates. But the need to connect communication strategies directly to an organization’s bottom line goes beyond numbers alone. The shift towards measuring business relationships, alongside traditional metrics, enhances strategic value and […]

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Heidi Vega shares how empathy and a “fail forward” mindset help her guide teams through their hardest days. Heidi Vega, director of communications at the Arizona School Boards Association and president of the National School Public Relations Association, supports school board members, superintendents and 223 districts across the state. A proud product of public schools […]

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Plus: Olipop’s PR kits for customers sold out in two minutes; Law360 journos must now use an AI tool for bias detection. It’s been a while since I stepped into JCPenney, one of the few major department stores in my smallish Texas town. Not because I’m not aware of them, but because when I think […]

The post The Scoop: JCPenney newsjacks Bezos wedding to revamp brand appeared first on PR Daily.

We asked Arielle Patrick, CCO of Ariel Investments, a few questions in preparation for the upcoming Leadership Summit & Retreat on Sept. 17-19 in California.

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How to create stories that resonate with your audience. Storytelling draws people to your message. A story needs to be compelling enough to connect with your audience in a short period of time for them to commit it to memory and leave an impression. But sometimes the story is complex and needs a bit more […]

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Including X, Meta, TikTok and more. Happy July, PR pros and comms teams! Before you head out for the holiday, check out some updates to your favorite social platforms, including the use of more AI-powered tools to guide you on your quest for improved engagement and better content. Here’s what you need to know this […]

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AIO is a wakeup call for PR pros. The rise of AI overviews (AIO) is rapidly changing online visibility, demanding that PR and communications professionals adapt their strategies or risk fading into obscurity. “AIO is like two-thirds of the page at this point…you’re literally disappearing into the shadows if you’re not addressing the issue,” Rochelle […]

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Plus: Can you spot the AI videos; major food distributor gives repetitious statements on hack. Flying in the summer is always a gamble. Will you have blue skies and smooth sailing or a nightmare spate of storms that will leave you longing for your cubicle again? This weekend, it was unfortunately the latter for passengers […]

The post The Scoop: Delta tries to make it right after nearly 1,000 flights canceled appeared first on PR Daily.

Writing tips that play on the mind. Kerry Sheahan is account director at Browser Media. Marketing, and in particular copywriting, is intrinsically linked with psychology. By tapping into your audience’s psyche, you can understand their needs, motivations and decision-making process and use this information to influence their thinking and behavior. But beyond the more common […]

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Plus: XX-XY Athletics CEO makes strong anti-HR statement online; TSA takes proactive approach to record travel days. Drugmaker Novo Nordisk this week ended its short-lived partnership with telehealth company Hims & Hers Health, Inc. over claims of deceptive marketing for its sale of both generic and name brand semaglutides. Hims & Hers, known well for […]

The post The Scoop: Hims’ CEO, Novo Nordisk shed light on broken partnership appeared first on PR Daily.

Exude confidence, even when you don’t feel it. Christina Frey is senior account executive at Method Communications.  Even the most seasoned PR professionals get nervous and second-guess the advice they offer clients from time to time. Maybe you also have that inner voice planting  seeds of self-doubt despite a track record of client wins, solid […]

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A brief overview of what to expect and how to prepare for the moment ICE turns its gaze upon your employees. As Immigration and Customs Enforcement intensifies worksite operations, including routine I‑9 audits, surprise raids, detentions and enforcement of new visa and Temporary Protected Status rules, employers suddenly find themselves thrust into high-stakes situations. Leadership […]

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Plus: Duolingo recruits talent with dating ad-like social post; A viral TikTok highlights the power of media messaging after remaking 2008 ad. After a nationwide boycott launched by The People’s Union this week targeted several food chains for changing or eliminating DEI, McDonald’s responded by reiterating the importance of inclusion in its organization. While the […]

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Communicators shared their favorite prompts for super-charged work. By now, you may have your favorite AI prompt. The one you use every day to work better, faster, smarter. No, we don’t mean boring, basic “write this for me” stuff. We mean stuff that can help with your strategy, research, editing and more. We asked LinkedIn […]

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Optimizing workflows while staying human-led. Media outreach takes time and can often feel redundant. But PR pros can use AI to optimize workflows and alleviate the daily stress of repetitive tasks while continuing to build trust with reporters. However, there are two important questions you need to first address: Where are you spending the most […]

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A lesson in communicating your beliefs amid crisis from Perkins Coie. Ken Kerrigan is a senior vice president at The Bliss Group and co-lead of the firm’s Professional Services practice. He has no professional connection to Perkins Coie. “It is patently unlawful, and we intend to challenge it.” With those words, issued in a brief […]

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A holistic approach to influencer strategy. Crafting a successful influencer campaign requires more than a recognizable face in today’s oversaturated ecosystem of social media. With the right strategy, their success can break free of social media and cross over into other avenues of PR. Influencer campaigns can serve consumers more authentically and reach new audiences. […]

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As The Grossman Group celebrates 25 years, Ragan is partnering with them to share the top attributes they see in modern leaders today. Modern leadership attribute No.12: Listening pitfalls: What leaders get wrong Leadership is a journey of continuous learning, and listening is perhaps the most challenging skill to master. Despite best intentions, many leaders […]

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An examination of a jargon-drenched word that refuses to die. When intelligence is associated with artifice, parasocial relationships are as common as interpersonal ones, and economy-shifting developments happen to the tune of corporate statements, we are left craving reality, humanity and genuine connections. There’s a word for this, one that often comes veneered in the […]

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Plus: The truth behind CapCut’s new terms of service; casual restaurants communicate updates to old-school audiences. If you’ve used the internet in any capacity the last few months, you’re probably familiar with Labubu dolls, a Chinese doll/plush hybrid that’s usually depicted with pointy ears and a vaguely unsettling smile. Sold in blind boxes, where purchasers […]

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Digital Publicity Director at Amazon MGM Studios shares how smart marketing strategy, authentic partnerships and culturally relevant storytelling help her cut through the noise . Tahajah Samuels is a digital publicity pro who lives at the intersection of culture, film and the internet. Based in New York City, she’s currently leading online campaigns as Digital […]

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Plus: Trump admin extends deadline for TikTok to find new owner; Social series gains traction with smart and fun 60-second takeaways. Kraft Heinz released a statement on Tuesday saying they would eliminate Red 40 and other unnatural colors from their products by 2027. As part of its “Make America Healthy Again” agenda, the Trump administration […]

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Viral videos to inspire you. Dr. Dustin York is an adjunct professor at the University of Florida’s College of Journalism and Communications. Dr. Evan Kropp is executive director of Distance Education at the University of Florida’s College of Journalism and Communications.  As marketing educators, it is literally our jobs to stay abreast of the latest […]

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Strategies for fostering meaningful connections. Sometimes PR pros get so wrapped up in crafting their client’s announcement, they forget that established relationships with media sources are paramount to getting coverage. “Some of my best pitches are three lines in an email,” said Jennifer Nycz-Conner, senior director of enterprise communications at Hilton, during the 2025 PR […]

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Including YouTube, Instagram, WhatsApp and more. Hey there, PR pros! This week in social media includes new insights tools, some pretty neat video editing updates and a feature to help advertisers track their carbon footprint. Let’s dig in and see how you can leverage these tools for your social strategy. YouTube Educational creators can enjoy […]

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