Which brands led by celebrities and social media creators do people love most? To find out, researchers surveyed 1,000 shoppers in the United States. Read the full article at MarketingProfs

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more. Read the full article at MarketingProfs

Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their organization has changed its policy to require more time to be spent in the office. Read the full article at MarketingProfs

Learn how thought leadership fuels more effective lead generation by reaching untapped audiences, fueling demand, and guiding buyers through their buying journey. Read more. Read the full article at MarketingProfs

Today's workers are turning to AI set goals, talk through problems, do financial planning, evaluate job performance, better understand colleagues, seek mental health support, get career coaching, and vent frustrations. Read the full article at MarketingProfs

Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion, according to Kantar BrandZ�s annual rankings. Read the full article at MarketingProfs

B2B buyers are overwhelmed by proliferation of generic content and skeptical of it. Education-led marketing helps brands stand out with clarity and trust-building content and experiences. Read more. Read the full article at MarketingProfs

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of five key bold strategic moves rather than gradually adjust their approaches over time, according recent research. Read the full article at MarketingProfs

Leadership growth demands both reflection and action. Use these five practical steps to improve self-awareness, team impact, and decision-making. Read more. Read the full article at MarketingProfs

Association media offers reliable, first-party data rooted in professional intent--improving B2B targeting, engagement, and ROI through contextual trust. Read more. Read the full article at MarketingProfs

Most 53% small business owners say they are much happier now compared with when they worked for someone else, and 23% say they are somewhat happier, according to a recent survey. Read the full article at MarketingProfs

Enterprise SEO can quickly become chaotic across multiple sites. Use this strategic framework to simplify, scale, and optimize. Read more. Read the full article at MarketingProfs

How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in the future? What are the top barriers to AI adoption? Read the full article at MarketingProfs

Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing leaders? Read the full article at MarketingProfs

AI agents are reshaping workflows by scaling content, automating execution, and learning continuously across teams. See how to integrate them into your business. Read more. Read the full article at MarketingProfs

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

Nearly half of LinkedIn users are age 25-34. That's one of the stats covered in this infographic that B2B marketers should know. Read the full article at MarketingProfs

Martech implementations often fail all too often. Discover the factors that drive failure and those that fuel success and sustained ROI. Read more. Read the full article at MarketingProfs

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in? Read the full article at MarketingProfs

Legacy ABM no longer works. Learn how modern approaches engage full buying committees and drive measurable impact in 2025. Read more. Read the full article at MarketingProfs

Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their current CRM solution? Which challenges do they hope AI integrations in their CRM can help with? Read the full article at MarketingProfs

This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries each shift is most relevant to. Read the full article at MarketingProfs

Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more. Read the full article at MarketingProfs