Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

This infographic looks at global worker trends across employee engagement, life evaluation, daily emotions, and job satisfaction. Read the full article at MarketingProfs

Small business owners are adapting fast, using "old" and new tech and channels to grow in 2025's tough economy. Read more. Read the full article at MarketingProfs

B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact. Read more. Read the full article at MarketingProfs

Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of those concerns, according to recent research. Read the full article at MarketingProfs

In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure--not just guidelines--is essential for consistency and growth. Read more. Read the full article at MarketingProfs

What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were they remote or in-person? Which skills were required? Read the full article at MarketingProfs

Which influencers with content related to specific industries have the highest follower counts? To find out, researchers examined December 2024 data from major social media platforms. Read the full article at MarketingProfs

Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more. Read the full article at MarketingProfs

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, researchers analyzed millions of conversations from the Claude platform. Read the full article at MarketingProfs

Discover how a hybrid event strategy--the virtual sandwich method--improves attendee experiences and extends impact to before and after live events. Read more. Read the full article at MarketingProfs

Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI. Read the full article at MarketingProfs

Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, researchers surveyed 508 consumers and business buyers. Read the full article at MarketingProfs

AI is reshaping marketing roles, freeing teams and marketers from grunt work and elevating creativity and taste as core differentiators in modern marketing organizations. Read more. Read the full article at MarketingProfs

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs? Read the full article at MarketingProfs

Some 62% of professionals who use AI tools at work say these solutions have saved them time and 58% say they've made their jobs easier, according to a recent survey. Read the full article at MarketingProfs

This article by the "father of modern branding" explores three growing branding challenges--disruption, distrust, and data--and their implications for modern brand strategy. Read more. Read the full article at MarketingProfs

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

This infographic covers what SEO, AEO, and GEO are, the key factors that influence each optimization strategy, and who each is most useful for. Read the full article at MarketingProfs

B2B social media is evolving fast. Learn how marketers are adjusting to new platforms, content types, and SEO trends to stay competitive. Read more. Read the full article at MarketingProfs

People in the US say the top things that matter to them when considering a brand's reputation are that it provide good value, have high-quality products/services, and treat its employees well. Read the full article at MarketingProfs

AI is transforming marketing by driving efficiency and sparking ideas, but human creativity remains essential for authenticity and impact. Learn how to strike the right balance. Read more. Read the full article at MarketingProfs

Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research. Read the full article at MarketingProfs

Generative AI exceeds expectations in 27% of marketing use cases--more than in any other business domain, according to research from Bain & Company. Read the full article at MarketingProfs