Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs' understanding of brands search and social efforts.

Cluely launched a narrative before it launched a tool. And somehow, it’s working. 

Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.

Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on real-time relevance, brand differentiation, and breaking free from a one-size-fits-all playbook.

The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.

AI is changing search — Tripadvisor wants to change with it.

TikTok has big plans for Smart+ and search this year, despite its ongoing legal battle.

Sam's Club's CFO said at an investment conference that "if we fast forward into the future," there will probably be no checkout registers.

Experts offer pointers on how to future-proof your career or re-enter the job market in a period of disruption. 

Retail media networks like Walmart, DoorDash, and Instacart recently unveiled new tools and partnerships, signaling a push beyond conversions toward full-funnel brand budgets.

Media agencies were expected to raise the topic of the ban in Cannes last week, but any questions or concerns were considered non-issues.

Here’s how Pinterest is talking to advertisers about Performance+.

Platforms have always been AI companies – that’s the new narrative being sold to marketers.

While leadership teams debate AI policies, employees are already using these tools, often in secret.

AI has dominated industry chatter. But one talking point remains noticeably absent: AI’s growing environmental footprint.