Internal linking is a crucial but often overlooked aspect of SEO that can significantly impact your website’s search performance. This guide explains how to use the SEO Spider’s features to identify internal linking opportunities, implement strategic changes, and measure their impact. Whether you’re looking to boost underlinked pages, enhance your...

The post Finding and Testing Internal Link Changes with Screaming Frog appeared first on Screaming Frog.

The Screaming Frog team added another impressive trophy to its collection last week – our very first European Search Award. On the 8th of May, a few team members hopped on a flight to attend the European Search Awards 2025 ceremony at Stara Zajezdnia in Kraków, where we were nominated...

The post Screaming Frog Wins Its First European Search Award appeared first on Screaming Frog.

Somehow it’s almost April, which means we’re not far away from heading down to the sunny (hopefully) coast of Brighton for the biannual brightonSEO. We’re exhibiting once again, but we have moved very slightly from our usual spot…! You can now find us next to our old spot, in a...

The post The brightonSEO Crawling Clinic April ’25 appeared first on Screaming Frog.

It’s a question that divides marketers and keeps PPC managers up at night: should you spend hard-earned budget bidding on your own brand? At first glance, it might seem like a no-brainer. If someone’s searching for your brand, they already know you exist. Surely they’ll find you organically, right? But...

The post Should You Bid on Your Own Brand in Google Ads? appeared first on Screaming Frog.

Design is constantly evolving, reflecting shifts in culture, technology, and the way we experience the world. As creativity pushes forward, we see familiar styles reimagined, new ideas take shape, and innovation drive the next wave of visual expression. As we approach the end of the first quarter of the year,...

The post Design Trends That Are Shaping 2025 appeared first on Screaming Frog.

As International Women’s Day approaches, I’ve been reflecting on my return to work after maternity leave – a whirlwind of emotions, from excitement to full-blown panic. Would I still know what I was doing? Would my team still need me? More importantly, would I remember how to hold a conversation...

The post From Baby Bottles to Business Meetings: Navigating the Return to Work after Maternity Leave appeared first on Screaming Frog.

This year the Women in Tech SEO annual conference invited exhibitors to join them once again in chatting with the wonderful community members. As avid exhibitors, we just had to get involved in handing out cool merch and talking to SEOs about the Screaming Frog SEO Spider. So we grabbed...

The post Screaming Frog Take on WTSFest London ’25 appeared first on Screaming Frog.

This tutorial shows how to leverage the Screaming Frog SEO Spider’s recently released custom JavaScript functionality to create JSON-LD schema markup at scale. With a small amount of code, I will demonstrate how to extract elements from a webpage and integrate each one into a structured data script with variables....

The post Generate JSON-LD Schema at Scale With JavaScript Snippets appeared first on Screaming Frog.

In enterprise SEO, effective collaboration across departments such as Development, Content, and PPC is essential to achieving business objectives. A key challenge is securing stakeholder buy-in, which can be addressed by aligning SEO goals with broader business outcomes, such as revenue growth or customer retention. Leveraging data-driven insights, such as...

The post Enterprise SEO: Don’t Walk Before You Can Crawl appeared first on Screaming Frog.

Note: This giveaway has now ended It’s been a fair chunk of time since we last did a giveaway on our blog, so now felt like the right time to climb up into the loft (or attic) of Screaming Frog HQ and see what we could offer up for grabs....

The post Screaming Frog Beanie Giveaway appeared first on Screaming Frog.