Faced with shifting user habits, some agencies and clients are adapting their approaches to paid search a year after Google launched AI Overviews.

AI may be racing ahead in advertising but it hasn’t yet rewritten the invoice.

The creator economy is growing rapidly, but the technology infrastructure required to manage and scale influencer marketing has yet to catch up.

At the Upfronts, creator took the stage -- but not the power. Yet

Brand-owned publications are arguably a cyclical trend and we’re in the next cycle of such a trend with Substack.

Danielle Carney, head of live sports and video sales at Amazon, shares how the platform is wooing brands on its CTV pitch.

As YouTube has risen over the past 20 years to the streaming giant it is today, the platform has changed the way people watch TV.

Marketers are still in wait-and-see mode, pressing pause on any advertising spending that doesn’t shore up their business for the time being.

At Digiday’s Programmatic Marketing Summit, Elena MacGurn, svp of search at Digitas, broke down how the agency is adapting its search marketing strategy for clients amid the AI boom.

Digiday listened in on the company’s earnings call and spoke with clients, partners and industry insiders to get a read on what’s next -- for better or worse.

Execs sounded off during the Digiday Programmatic Marketing Summit on ad tech middlemen, measurement and transparency woes, and the precarious case of pricing.

Sir Martin Sorrell’s AI bet: fear billable hours, more output-based deals.

Digiday Programmatic Marketing Summit attendees call foul, claiming IPOs encourage murkiness amid ad tech providers.

Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava. 

The Trade Desk rebounds but agency tensions and strategic doubts linger.