Use our free SEO audit template and follow our in-depth guide to get your site in shape.

Discover the competition and reveal strategies and tactics of any industry player with these top 14 competitive intelligence tools, including Semrush Market Explorer and Semrush Traffic Analytics.

Get better insights into your industry, competitors, and target audience with these market research tools.

Competitive intelligence is actionable information about your competitors, target customers, and market.

Website demographics describe the characteristics of the people who visit your website.

Use this strategic tool to compare your company‘s offerings against competitors’ in a visual format. See how.

A meta description is what you‘re reading right now—a page description that can appear in search results.

Read this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.

A go-to-market strategy is a roadmap to success for your business. Learn what a go-to-market strategy entails, explore examples of successful go-to-market strategies, and use the included template to build your own. Let’s go!

Market segmentation is essential for your total marketing strategy. Learn about the different types of market segmentation, choose the right one for your business, and build your market segmentation strategy.

Learn how to analyze digital marketing competitors’ strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns.

Thorough market assessment will reveal your most promising international opportunities. Use this 5-step market assessment guide to help you choose your next target market.

Analyze competitors and keyword trends back to 2012 with Semrush historical data.

This article explores what a market analysis is, why it‘s important, and how to conduct one for your business.

Learn about Porter‘s Five Forces, a competitive analysis framework, and how to begin using it to boost growth and success at your organization. Learn more here.

Discover 16 competitor monitoring tools to help you keep tabs on your competition and outperform them.

Top competitor analysis tools include Semrush, Sprout Social, and Buzzsumo. Compare features and cost.

A data strategy is crucial for any business hoping to stay competitive in today‘s highly dynamic marketplace. In this article, we’ll walk you through the benefits and challenges of developing a data strategy, while providing actionable insights for achieving data-driven results for your business.

Learn how to build a conversion funnel that transforms potential customers into paying customers. This practical guide offers strategies, content ideas, and metrics to track from the top of your conversion funnel to the bottom.

To calculate market share, divide your company revenue by industry revenue. Then multiply by 100.