The FTC’s consent order for the impending OMG/IPG mega-merger prohibits the two agency holding companies from blocking ad spend to publishers on the basis of politics and ideology. The order is part of a wider effort by Republicans to dismantle what the FTC and members of Congress say is an ad industry conspiracy to demonetize […]

The post The FTC’s OMG/IPG Consent Order Is Putting Politics Ahead Of The Real Issues appeared first on AdExchanger.

Practically everyone on Earth likes ice cream. (If you don’t, feel free to close this tab and reevaluate your tastes.) But for advertisers, reaching “practically everyone” is a challenge. It’s the classic “my customer is anyone with a mouth” conundrum. According to Rachel Jaiven, head of marketing at Häagen-Dazs, its audience is anyone who loves […]

The post What’s The Scoop On Häagen-Dazs’ Evolving Media Mix? appeared first on AdExchanger.

Hey everyone! The AdExchanger team has gone grillin’ for July 4. The Daily News Roundup will return July 7. Enjoy the holiday! Green Light Amazon has used the presence of shady or unauthorized sellers on its platform as leverage to bring big brands to the negotiating table.  This newsletter recently chronicled Nike’s begrudging return to […]

The post Amazon’s Damned-If-You-Don’t Pitch; Why Regular Isn’t Easy appeared first on AdExchanger.

When you hear the word “crystal,” what’s the first thing that comes to mind? For some, it might be healing and chakras. Others might think of the champagne brand or the Chilean pilsner Cerveza Cristal, a popular beer in many Spanish-speaking countries. Semantic analysis is challenging enough for AI when dealing with online display, let […]

The post Sounder Is Using AI To Decode The Contextual Nuances Of Spanish-Language Media appeared first on AdExchanger.

Talking about outcomes is practically a mandate, especially in the CTV space, where ad buyers and vendors alike are heavily invested in streaming television’s potential as a lower-funnel, performance-driving channel.

The post When Did Ad Tech Get So Obsessed With Outcomes, Anyway? appeared first on AdExchanger.

Have agency holdcos put too many eggs in the AI basket?; Temu has come back to us now at the turn of the tariff tide; and Cloudflare wants to help sites from getting scraped.

The post The Hold On Holdcos; Temu’s Baaaaack appeared first on AdExchanger.

When WhatsApp began serving ads in mid-June, there were two main reactions. One, didn’t the founders always insist there would never be ads on WhatsApp? And two, what the heck took Meta so long? It was only inevitable that Meta would roll out ads in an app that now has more than 3 billion monthly […]

The post Meta’s Business Messaging Product Lead Says Bringing Ads To WhatsApp Is ‘An Evolution,’ Not A Broken Promise appeared first on AdExchanger.

Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in commerce media . From Amazon’s expanding DSP and full-funnel capabilities to the rise of Agentic AI in campaign optimization, this conversation dives into how retail media is evolving fast, and how advertisers can keep up. […]

The post How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai appeared first on AdExchanger.

Today, David’s Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel and accessories. “The wedding process is, of course, more than just the dress,” says Elina Vilk, president and chief business officer of David’s Bridal, on this week’s episode of AdExchanger Talks. Around 90% of brides in the […]

The post Introducing The Wedding Tech Stack appeared first on AdExchanger.

Where would the New York Times be without its recipes?; Cannes Lions deals with controversy; and Netflix wants to get ultra-personal with its ads.

The post All You Can Eat Video Buffet; No Cannes Do appeared first on AdExchanger.