YouTube’s podcast rise requires rewriting pitching playbook; Colts’ video misfires a lesson in respecting sensitive topics. In a move that might make some viewers roll their eyes, Warner Bros. Discovery is once again renaming its streaming platform. The company is returning to “HBO Max,” undoing the 2023 decision to drop “HBO” from the name in […]

The post The Scoop: HBO pokes fun at self after yet another rebrand appeared first on PR Daily.

When it comes to internal communications, email remains the most widely used and measurable channel — but are your messages actually getting through?

The post 2025 Internal Email Communications Benchmarks appeared first on PR Daily.

2025 Pulitzer Prize winners show us how to craft that critical first sentence. Tom Corfman is a senior consultant with RCG. Bret Stephens, who received the Pulitzer Prize for commentary in 2013, offered a tip that’s useful to any storyteller, including public relations and internal communications teams. “A wise editor once observed that the easiest […]

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Public affairs teams must move from reactive crisis management to proactive strategic planning. Since President Donald Trump began his second term, brands have been tested by a whirlwind of policy changes, from sweeping executive orders on tariffs to abrupt pushbacks on social issues.     Many communicators, especially in the nation’s capital, have felt overwhelmed, […]

The post Navigating Trump’s second term requires becoming ‘first movers’ appeared first on PR Daily.

Plus, the value of having comms in the room at the beginning of your advertising campaign. Data is one of the most powerful drivers of PR campaigns today, whether that’s finding compelling stories to pitch to the media or adjusting strategy based on consumer behavior. But Samsung’s new campaign has data as its very foundation, […]

The post How consumer data and ‘techstyle’ drive new Samsung campaign appeared first on PR Daily.

Also: UnitedHealth Group uses IR message to convey confidence in new CEO; NFL says diversity program suspended due to performance, not politics. Transportation Secretary Sean Duffy spent the weekend insisting Newark Liberty Airport is safe despite recent technical failures and staffing shortages. However, a recent off-the-cuff comment during a lengthy radio segment may have undone […]

The post The Scoop: Transportation Sec undercuts Newark Airport safety claims with offhand comment appeared first on PR Daily.

Understand online audience behavior and information flows. In order to build a proactive strategy for risk management, brands need to understand their audience and how information flows to prevent crisis from deepfakes and AI. Understanding how people think along with audience analysis is a passion for Simon Paterson, the U.S. head of counter disinformation for […]

The post 4 steps for building a proactive anti-deepfake strategy appeared first on PR Daily.

Why brands should take a holistic approach to developing culture. Defining your organization’s culture is critical for not only for employee morale and productivity, but also for engaging customers, brand trust and adding value to your overall mission. But actually defining what culture is can be a little trickier, said Marcus Collins, clinical assistant professor […]

The post Harnessing culture through humanity appeared first on PR Daily.

Regulatory scrutiny, targeted outreach make creator-driven content effective. Since the pandemic, health misinformation has spread rapidly across social media, and many healthcare brands are struggling to keep up. With as many as 50% of Gen Z turning to TikTok for medical advice, false claims often outpace facts. Amaris Modesto, SVP of creator marketing at Edelman, […]

The post Creator partnerships: Healthcare’s secret weapon against misinformation appeared first on PR Daily.

Including Instagram, X and Reddit and more. Social media pros are discovering new ways to hyperfocus on engagement and user data through updated social tools, including a test run of lockable Reels on Instagram, thumbs-up and thumbs-down “Like” options on X, and new business profile features for Reddit Pro. Let’s dive into the latest updates […]

The post New social media features and updates to know this week appeared first on PR Daily.

Plus: Subscribers shell out big bucks for Substacks; government and airlines try to reassure about Newark Airport’s safety. When Amazon even suggested showing the impact of tariffs on certain prices last month, reprisal from the White House was swift, with the press secretary dubbing it a “hostile and political act.” Amazon ultimately denied that the […]

The post The Scoop: Apple wants to raise prices on iPhones – but avoid Amazon’s fate appeared first on PR Daily.

Things are changing — not ending. Megan Tuck  is SVP and leader of Bliss Impact, The Bliss Group. The effects of the corporate rebrand of DEI are being felt everywhere, from communications and HR departments to the C-suite and operations teams. I recently had an “a-ha” moment about this during a conversation with Lily Zheng, […]

The post The great realignment: Recalibrating risk for corporate social impact storytelling appeared first on PR Daily.

These newsletters are growing in power. Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay.   Alexis Benveniste had a successful run at traditional media brands including Bloomberg, CNN, The New York Times and The New York Post before going freelance. She represents a new wave of seasoned journalists who are becoming entrepreneurial […]

The post The rise of journalists on Substack with Alexis Benveniste appeared first on PR Daily.

Plus: A’ja Wilson lands first shoe deal with Nike, but fan reaction is mixed. White smoke rose from the Sistine Chapel on May 8, signaling the Bishop of Rome had been chosen after just two days of conclave. Pope Leo XIV, the first American pope in history, soon greeted a crowd of people eagerly waiting […]

The post The Scoop: Pope Leo XIV humanizes himself with introduction appeared first on PR Daily.

Buffett’s communications style was unmistakable, even as he retires. Abby Trexler is managing director at Vested. Warren Buffett’s announcement that he will retire at 95 closes a remarkable chapter in American business history. Personally, it was a sad day in our house this week when we heard the news. We are big Buffett fans; we […]

The post Buffett’s farewell: Reflecting on his simple words and succession surprise at Berkshire appeared first on PR Daily.

For Jayli Barkley, communications work because they come from lived experience. Authenticity is Jayli Barkley’s superpower. Barkley is the principal district attorney information specialist for the Riverside County District Attorney’s Office, where she oversees division operations, project management, directs internal communications and leads the office’s social media efforts. As a public sector communicator, she leads […]

The post Jayli Barkley of Riverside County District Attorney’s Office grounds government messaging in real life appeared first on PR Daily.

University of West Virginia’s Naumann-Blevins’ sophisticated approach to mitigating crises. Readiness and response are core principles of crisis communications. But there’s another R-word not being addressed enough, according to Karen Naumann-Blevins, an adjunct professor in crisis communications at the University of West Virginia. Reflection is often left out of the major talking points, she said. But […]

The post Post-crisis reflection is a critical tool for communicators appeared first on PR Daily.

Data-driven storytelling can spark press, boost engagement and build trust. Data might not tug at heartstrings on its own, but in the right hands, it can become a storyteller’s most powerful tool. For Michael Kaye, director of brand marketing and communications at ARCHERand OkCupid, those statistical insights offer an informed way to spotlight human behavior […]

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Searching for a new or upgraded intranet platform doesn’t have to be daunting.

The post Choosing Your Technology Solution with Confidence appeared first on PR Daily.

Tune in for tips on PR, internal comms, social media strategy and more. While comms and PR pros are thinking on behalf of their organizations, they often forget to feed their own minds and tend to their professional development. Between media monitoring, policy development, social pivots, crisis responses, and the constant content churn, who has […]

The post 36 podcasts for comms and PR pros, for when you’re strategizing and/or spiraling  appeared first on PR Daily.

Go beyond the stats with psychographics. Social media use is ubiquitous in American life. But wealthy Americans — those with a household income of $250,000 or more each year — have some unique quirks. And because this is such a coveted demographic for so many marketers and PR professional, it behooves us to understand where […]

The post These are the social media platforms wealthy Americans gravitate toward — and why appeared first on PR Daily.

The new program will recognize the strategy, creativity and innovation driving the communications industry forward. Communicators are having a moment – and it’s not a quiet one. Today’s comms professionals are stepping into the spotlight. They’re guiding corporate reputation in a world of global mistrust, navigating sweeping changes in the media world and helping organizations […]

The post Zenith Awards to honor greatness in PR, marketing and mixternal comms appeared first on PR Daily.

Also: New York Times digital subscription hike signals opportunities beyond the front page; Marvel intentionally spoils ‘New Avengers’ reveal. European consumers are boycotting American products in response to President Donald Trump’s aggressive trade policies and rhetoric, according to a recent analysis by the European Central Bank. The bank found that tariffs and political tensions have […]

The post The Scoop: Surviving Europe’s boycott means showing up locally appeared first on PR Daily.

Get to know the Ragan team behind our new learning portal. Last week, our existing Ragan Training hub— an on-demand, subscription-based hub collecting videos and resources from Ragan conferences and webinars— transformed into a full-fledged learning portal. The Ragan Training learning portal integrates the hallmark features of an effective learning portal such as micro-learning modules […]

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Why a strategic plan is a must. Comms teams need a strategic plan for change that accounts for company culture and varying job roles, including those with hybrid and remote positions. When a business experiences massive change or growth, it’s normal to navigate through some uncomfortable territory, said Elizabeth Whittington, senior director of executive communications […]

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