YOUNG ONES ? BRAND IDENTITY They say we stand on the shoulders of giants. We tend to agree. The One Show has the iconic Pencil award designed by George Lois, and its logo was subsequently designed by COLLINS. The ADC's famous Cube award was designed by Gene Federico in 1978, and TDC's seal with interlocking letters was created by the legendary Gerard Huerta. The Young Ones Student Awards, whose challenges are made up of all three of those competitions, has never had its own logo. We needed a simple way to bring the three show icons together. Luckily for us we had these brilliant marks as a starting point. We chose to leverage these existing icons ? the historic Art Directors Club ADC Cube, The One Show Pencil, and Type Directors Club circular seal in order to develop a simple geometric dynamic new icon that incorporates all three shapes around the central "Y" representing Young Ones. Ensuring the mark both housed and highlighted the individual competitions that live within Young Ones

"Set The Bar" is a series of personal artwork that aims to explain my creative process through abstract 3D motion animations. The gallery is divided into 3 main steps: -Mindset -Ordered Disorder -Compositions in movement All motion design works strive to enhance the humanity, emotions, and inspiration that each of us experiences while developing an idea (or an artwork in this case), drawing upon our personal experiences, mood, and empathy for all the things that surround us.

Electric Brand Consultants developed the full visual identity for Market ? ??????, a new cultural platform from Tbilisi that organizes design markets, festivals, and creative gatherings. We crafted a bilingual logo system?playful Latin lettering and a bold Georgian wordmark?designed to feel local yet globally relevant. Custom illustrations and a quirky mascot added personality, while the typography system balanced clarity with expressive energy. The result is a flexible, street-inspired identity that captures the raw, communal spirit of Georgia's emerging creative scene.

YouTube Shopping is an affiliate program that helps creators and brands earn money by sharing products their audience will love?and actually buy. Last year, the 'Holiday House' event brought together a group of creators to explore the program's newest features and learn how to integrate them into their content. We produced a wide range of materials, including a main presentation and several motion pieces that captured the spirit of the brand while adding a fresh, dynamic layer. By combining 3D elements, vibrant colors, and playful icons, we shaped an engaging visual system that elevated the content and made the overall experience more memorable and fun.

Another month of type scraps is here. Each month I collate any mixed type tests, experiments, failures and designs. After a busy few weeks this months selection of animated type tests this focusing mainly on social media along with it's positives and pitfalls.

A series of countless sketches, 3D renders and animations with a focus on dynamic, abstract compositions and movement brought to life through play and tons of iteration. Because making it is much better than daydreaming about it ?

Traditional photography focuses on capturing or enhancing reality, while my digital art photography is a recreation beyond reality. From meticulous pre-shoot planning and concept development to refined post-production, compositing, and special effects, every step is a deliberate transformation of reality?crafted to present a bold new visual world that transcends traditional photography?a dreamlike realm never before seen, never existing in the real world. Ethereal and surreal, my work defies the laws of physics; fantasy and science fiction intertwine to construct an otherworldly dimension. Here, light, color, and form flow freely, no longer mere reflections of reality but vessels of emotion and thought. Each creation evolves into a surrealist masterpiece, inviting viewers to explore the boundless possibilities of art?where vision and imagination converge.

This a recent compilation of my last work. Some of them have been published at magazines, newspapers, books or billboards. Hope you like what I have done these past months. Mercedes.

Perched atop Centec Tower in the heart of Saigon, D? ? (pronounced "yè") and H?p ? (pronounced "hop") come together as D?-H?p, a seamless two-story unique F&B concept named after the poetic magnolia coco flower, which only blossoms at night. Inspired from the flower, this experience comes alive after sunset, unfolding in two evocative chapters. Begin the evening at D? ?, where dining takes on the spirit of cabaret. Here, contemporary Asian cuisine is paired with curated live performances, transforming dinner into an immersive, multi-sensory event?moody, cinematic, and full of flavor. Then ascend to H?p ?, the rooftop bar above, where fusion Asian cocktails and dance music form the pulse of the night. With sweeping city views and bold soundscapes, H?p ? offers a dynamic contrast?celebratory, electric, and ever-evolving. D?-H?p is more than a destination. It's a journey through taste, rhythm, and mood?where dining meets performance, cocktails meet culture, and the night blooms in full.

Illustrations for tvN's 'Salon de Yuval Harari'

We worked on a complete redesign for Shareio, startup focused on content monetization for creators. Project covered branding, motion design and UI/UX.