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The latest articles and announcements from Nielsen Norman Group

June 27, 2025  17:00:00
Complex-app users don’t always fit neatly into “novice” or “expert” labels. Designing for Legacy, Legend, and Learner users leads to more inclusive, effective systems.
June 27, 2025  17:00:00
Use-case prompt suggestions show how to effectively prompt AI tools. They aid learnability and creativity, helping users explore what AI tools can do.
June 20, 2025  17:00:00
To navigate this period of change, researchers must explore how generative AI changes what we study and how we study it.
June 20, 2025  17:00:00
Design specifications should provide all the relevant information needed to align the design and development teams.
June 13, 2025  17:00:00
Hamburger menus are a more familiar pattern today than 10 years ago, but the same old best practices for hidden navigation still apply.
June 13, 2025  17:00:00
AI-generated review summaries extract qualitative key themes from customer feedback, helping shoppers quickly assess what purchasers think about the product.
June 12, 2025  05:50:00
Take up to 6 in-depth training courses, teaching user experience best practices for successful design. Training focused on long-lasting skills for UX professionals. September 6 - September 19, 2025
June 6, 2025  17:00:00
Improve AI-enhanced workshops by narrowing ideas with clear criteria, allowing time to prompt, encouraging collaboration, and documenting results.
June 6, 2025  17:00:00
Top product experts share four strategies for remaining indispensable as AI changes UI design, accelerates feature production, and reshapes data analysis.
May 30, 2025  17:00:00
Overreliance on frameworks as universal solutions rather than adaptable starting points undermines critical thinking and threatens our field's intellectual rigor.
May 30, 2025  17:00:00
Plan AI-enhanced workshops by preparing warmup activities involving AI, uploading context files, creating custom AIs, and providing adaptable sample prompts.
May 23, 2025  17:00:00
AI acts as a creative teammate in group settings as it does for solo work. Thoughtful facilitation ensures teams leverage AI effectively in workshops and critiques.
May 23, 2025  17:00:00
Serial task switching, or rapidly shifting attention between tasks, is a natural user behavior that lowers productivity and increases stress and the chance of errors.
May 16, 2025  17:00:00
Better target user needs by understanding the three sizes of copy: long-form, short-form, and microcopy.
May 16, 2025  17:00:00
AI hallucinations threaten the usefulness of LLM-generated text in professional environments, but today’s LLMs encourage users to take outputs at face value.
May 9, 2025  17:00:00
AI is a new tool, not a replacement for UX professionals.
May 9, 2025  17:00:00
Despite improvements in narrow-scope AI design tools, most design-specific AI cannot replicate human designers’ output quality.
May 2, 2025  21:00:00
Training modern LLMs is a costly process that shapes the model’s outputs and involves unsupervised, supervised, and reinforcement learning.
May 2, 2025  17:00:00
Analyze with confidence by collecting relevant data, critically assessing it, and forming testable explanations.
April 25, 2025  17:00:00
System-generated suggestions for AI prompts must be contextually relevant, personalized, and specific to the task and the user’s level of experience.