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The latest articles and announcements from Nielsen Norman Group

May 16, 2025  17:00:00
Better target user needs by understanding the three sizes of copy: long-form, short-form, and microcopy.
May 16, 2025  17:00:00
AI hallucinations threaten the usefulness of LLM-generated text in professional environments, but today’s LLMs encourage users to take outputs at face value.
May 9, 2025  17:00:00
AI is a new tool, not a replacement for UX professionals.
May 9, 2025  17:00:00
Despite improvements in narrow-scope AI design tools, most design-specific AI cannot replicate human designers’ output quality.
May 2, 2025  21:00:00
Training modern LLMs is a costly process that shapes the model’s outputs and involves unsupervised, supervised, and reinforcement learning.
May 2, 2025  17:00:00
Analyze with confidence by collecting relevant data, critically assessing it, and forming testable explanations.
April 25, 2025  17:00:00
Minor visual changes help users distinguish between 5 different button states: enabled, disabled, hovered, focused, pressed.
April 25, 2025  17:00:00
System-generated suggestions for AI prompts must be contextually relevant, personalized, and specific to the task and the user’s level of experience.
April 22, 2025  16:22:28
We’re looking for a talented senior software front end developer to join our small team of developers. Applications due May 2, 2025.
April 22, 2025  13:51:40
We’re looking for a talented senior software front end developer to join our small team of developers. Applications due May 2, 2025.
April 18, 2025  17:00:00
Design teams rely on a combination of principles, patterns, heuristics, and charters to create consistent and usable experiences in a collaborative way.
April 18, 2025  17:00:00
Convenience sampling is quick and cost-effective for UX research, but probability sampling is better when you need representative and generalizable data.
April 15, 2025  12:39:00
Take up to 5 in-depth training courses, teaching user experience best practices for successful design. Courses focused on long-lasting skills for UX professionals. July 21 - July 25, 2025.
April 14, 2025  12:39:00
Take up to 5 in-depth training courses, teaching user experience best practices for successful design. Courses focused on long-lasting skills for UX professionals. August 18 - August 22, 2025.
April 11, 2025  17:00:00
As a UI design style, neobrutalism focuses on raw, unrefined elements like bold colors, simple shapes, and intentionally "unfinished" aesthetics.
April 11, 2025  17:00:00
Analyze usability findings for authenticity, consistency, repetition, spontaneity, appropriateness, and confounding factors to separate surface impressions from real insights.
April 6, 2025  21:44:00
Take up to 3 in-depth training courses, teaching user experience best practices for successful design. Live online training focused on long-lasting skills for UX professionals. July 9-16 (Asia/AU) / July 8-15, 2025 (Americas).
April 4, 2025  17:00:00
Generative-AI outputs need to be concise, scannable, follow the inverted pyramid, and use plain language.
April 4, 2025  17:00:00
By adopting the mindset of a product leader, UXers can build support and buy-in within their company.
March 28, 2025  17:00:00
AI advances make UX generalists valuable, reversing the trend toward specialization. Understanding multiple disciplines is increasingly important.